I have rabbited on in some recent blogs about how the drought in Australia is crippling farmers and their surrounding communities. Some regions have not had any useful rain (more than a couple of millimetres) in over two years. Needless to say, like the dams and paddocks, farming income has completely dried up.
Often the face of the drought is a devastated farmer standing brokenhearted in a completely barren landscape. What many people don’t consider is the flow-on impact on the rural towns and the many small businesses that make up the fabric of these communities. When farmers have no money to spend, the cash flow also dries up for rural supply businesses, hairdressers, supermarkets and gift stores etc.
In an effort to support rural business, a social media campaign has kicked off to buy from the bush (#buyfromthebush, @buyfromthebush), encouraging everyone to source their Christmas gifts from retailers and producers located in rural, regional and remote Australia.
On a recent visit to the small New South Wales (NSW) town of Walcha, I rolled up my sleeves and made a concerted effort to inject a little bit of cash into the local shops.